How 360 Measures Up, Part One: Comparing 360MobileOffice to Yellow Page Ads
360MobileOffice Lead Referral Service vs. Yellow Page Advertising
A highly respected gentleman once said, "Advertising is the principal reason why the business man has come to inherit the earth." (James Randolph Adams, quoted in The International Dictionary of Thoughts).
In today’s high-tech, fast-paced world, small and large businesses alike must use marketing and advertising to stay ahead of their competition. There are many methods out there for making prospects aware of your services and products, and in Part One of our three-part series, “How 360 Measures Up,” we discuss the advantages of using a lead referral service like 360MobileOffice over traditional Yellow Pages advertising.
One way to reach your market is through the telephone book: Yellow Pages ads. This technique of advertising has an advantage over other kinds of print advertising, which is that by looking you up, prospective customers have already communicated a degree of interest in your services and products.
But in our high-tech, fast-paced world, as time passes and technology improves and becomes more popular, the drawbacks of using yellow page ads are becoming more clear. For example, the saying “let your fingers do the walking,” now more commonly refers to tapping on a keyboard and clicking a mouse instead of flipping through the pages of a phone book, thereby failing to see the advertisements altogether.
To read about the other disadvantages to yellow pages advertising, and ways that 360MobileOffice can get around them and help your business flourish, continue...
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