How 360 Measures Up, Part Two: Comparing 360MobileOffice to Cold Calling
Article Index
Introduction
360MobileOffice Lead Referral Service vs. Cold Calling
P.T. Barnum, who at his time was perhaps the most famous American in the world, once said, “Without promotion something terrible happens... Nothing!” So ahead of his time, and he was absolutely right.
In the last decade or so, with the explosion of the Internet and the whole new virtual world of online businesses it brought with it, competition in the marketplace has increased exponentially. Small and large businesses alike must use different types of advertising and marketing to generate sales leads and stay ahead of their competitors, and there are many techniques that marketers and sales people can use. In Part One of our three-part series, “How 360 Measures Up,” we discussed the disadvantages of Yellow Pages advertising (click here to read the article). In Part Two, we address the benefits of using a lead referral service like 360MobileOffice over traditional cold calling techniques, to generate new leads and increase sales.
Cold calling is a technique that is used by many, and it has its advantages. Cold calling can be a way to build and add to a client base out of thin air, and a salesperson can reach many people employing this method. But the problem is that the disadvantages of cold calling far outweigh the advantages. For example, many sales people are terrified of cold calling, either because they fear rejection or they simply aren’t armed with the skills to make effective cold calls. Either way, it just isn’t the most effective way to build a business.
Keep reading to find out more about the disadvantages of cold calling and find out ways that 360MobileOffice can help your business grow.
Get Qualified Leads
• Receive targeted, high-quality leads
• Improve your close rate
• Grow your business!
